For people who live in the developed
countries of Europe and North America, shopping online is
the way to go. It is convenient, it is fast and it is cheap
in most cases. All you need to shop online are a fast
internet connection and a computer. Unfortunately, online
shopping is not available to everybody on planet earth. For
people in developing countries, shopping online can be a
huge challenge. There are many reasons for this situation
and these include geographical factors and inadequate
infrastructure. Below are some of the challenges of online
shopping in developing countries.
No internet facility
This may sound incredible to people in the developed
economies of Europe and North America but the truth is that
internet service is hard to come by in many parts of Africa.
Now, if you do not have internet access, how on earth will
you shop online? This is the sad reality in some African
countries. There are many places in Africa where internet
service simply does not exist.
Poor internet service
This is another reason many people in developing countries
cannot shop online. In some parts of Asia, Latin America and
Africa, internet access does exist but it is slow and
unreliable. This makes shopping online a nightmare because
you need a fast and reliable internet connection to shop
Unreliable power supply
Many developing countries do not have reliable power supply.
Now, you need electricity to power your computer. In cases
where power companies or government agencies cannot provide
electricity, the only option is to use diesel or petrol
power generators. This is very expensive option and it
increases the cost of doing business substantially. This
means that internet service providers and cyber cafes will
charge more money for the service they offer. Nigeria is a
very good example of a developing country where the cost of
power generation leads to a corresponding increase in the
price of internet service.