Jumia Nigeria was established May 1, 2012
under the name
Kasuwa.com, but later rebranded to JUMIA.com.ng. The retail
giant's goal is to make shopping online accessible to all Nigerians.
Jumia Nigeria offers competitive prices and huge discounts
on thousands of brand name products. They also carry quality
products that are made in Nigeria. Among the numerous online
shopping sites springing up daily, Jumia's main rival is
Konga.com. Both retail outlets have garnered over 1 million
likes respectively on facebook and have rapidly climbed to
the top of Alexa's most visited sites in Nigeria. In an
attempt to adapt its operation to the unique challenges of selling in Nigeria,
Jumia offers cash on delivery on most products. They sell
deliver items ranging from electronics, clothes, kid's toys and even refrigerators to the front doors of Nigerians.
The company has fleet of cars and motorcycles to facilitate
the prompt delivery or products to customers. And in
most cases, the products are delivered within 24 hours of
purchase ( within Lagos and Abuja).